The client brief was to set a vision for the future of their member experience with a focus on their investment in technology that was empowering their members to do and achieve more in their banking. SEFCU has a forward-thinking CEO who sought to have all the banking needs currently handled by their tellers in the hands of their members via their mobile. This shift would empower members to bank when and how they wanted, and allow SEFCU to reposition their financial centers as absolute advisory destinations.
The Kiernan branch, which this location was named, was to create a wow and to communicate their investment in technology and innovative new solutions. It was to be a place where members could explore new solutions, learn about SEFCU, and be a classroom for teaching online and mobile banking.
The solution we developed provided for an open bank, where physically half of the space was open 24 hours, and the remote specialist room was available 24 hours with key card access. This was not the typical vestibule after-hour banking, it was a 24 hour banking and exploration space for anyone.